It’s not sneaky data firms, it’s the fundamentals of how the U.S. apportions power. It is extraordinarily unlikely that the casual reason Trump became president was voter manipulation. But when tech-interested writers can simply say “intimate user-profiling swung the election in 2016” without any critical analysis or support except vibes and the “we’re better than this” national narrative, it will continue to enshrine the strength and power of surveillance capitalism. People will pay FB more money for more useless data, more useless data will be tracked, and everyone will continue to believe everything they look at online, in the aggregate, is precious

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